How to market your firm and your web site through FindLaw

FindLaw is the most popular commercial legal web site in Australia and the FindLaw Lawyer Directory is the most comprehensive directory of law firms in Australia.

Your law firm can use the FindLaw directory as a cost effective way to market your firm’s expertise and your firm’s web site.

Consumers of legal services get to FindLaw Australia by finding our paid search engine advertising (e.g. Google Adwords) or finding our helpful legal content such as articles after performing searches in the leading Australian search engines.

Every Australian law firm with a web site should seriously consider doing two things to market their site using FindLaw.

1/ Take up the enhanced listing option in the FindLaw directory. At just $425 incl GST per annum, this listing is a valuable marketing tool for reaching the 40,000+ people searching the directory every month.

Importantly, the listings in the FindLaw directory are indexed by the world’s most popular search engine, Google, which means your listing also has value as the link back to your web site from FindLaw is recorded and helps towards your link popularity score with the search engines.

2/ Submit your article content to the FindLaw web site.

Many firms produce useful content such as articles, FAQs, case studies etc and publish them on their web site. Many consumers of legal services search for such information on the path towards finding and choosing a law firm.

Google indexes the articles within FindLaw, and because FindLaw is a free information source with high ‘Link Popularity’, consumers often find the articles within FindLaw in the search engines. Once they have read the articles, they can click the link to the law firm that provided the article (author) which links to their FindLaw enhanced listing that displays information about the firm and a link to their web site.

FindLaw charges your firm nothing to reproduce your articles within FindLaw and our editor does all the work to put the content on the FindLaw site. All you need to do is direct us to where the article is on your web site that you would like added to FindLaw. You can do this by completing the form below or contacting the FindLaw editor by email at findlaw@thomson.com.au.

Would you like an enhanced listing for your firm?
Please click here to complete the listing form or phone 02 8587 7056.

Would you like to publish your articles on the FindLaw site?
Please complete the form below or email the FindLaw editor at findlaw@thomson.com.au.